Last week, Warner Home Video announced North American shipments to dealers of 1.5 million DVDs of The Matrix, generating $23.4 million in revenues and establishing yet another benchmark in DVD's market acceptance. Setting another industry record, The Matrix, released on DVD September 21, generated sales to consumers of approximately 780,000, or 52% of the shipment totals mentioned above, making it the most successful DVD in first-week sales. According to VideoScan, first-week consumer sales of The Matrix on DVD were three times greater than the next-highest-selling title to date.