Michael Antonoff
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Disco-Rama and Other CE Sales Lingo You Need to Know
How To Shop
Michael Antonoff • Oct 29, 2012 • 3 comments
Ever seen a TV set disco? Retailers see TVs dance off the shelves two or three times a year as manufacturers refresh their lines.

Welcome to the secret language of consumer electronics (CE) retailing. To the public, a set that discos should be mounted on a turntable so that the screen can be swung around by viewing partners from opposite directions. But to those who sell TVs, the term is shorthand for discontinued.

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How TV Makers Spin the Specs
How To Shop
Michael Antonoff • Apr 04, 2013 • 0 comments
When the technical specifications of a new but humdrum TV fail to come up to snuff, the model almost certainly will be priced less than the one with better resolution, faster processing, more connections, and so on. Whether it’s manufacturer or retailer, nobody interested in making a buck will promote the TV as “nothing special”—even if that’s exactly what it is. Sellers will likely spin the spec as “great value.” But not always.
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Truly Useful Apps: Watching TV on the Second Screen
How To Use
Michael Antonoff • Feb 21, 2013 • 0 comments
So desperate are the networks to keep you cuffed to their shows that they’ve been launching apps for the second screen. Made for the tablets and smartphones to which viewers’ eyes keep darting—often at the expense of the TV screen—these apps are intended to boost fan loyalty.
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