Editor's note: On April 7, the New York Times reported that the Motion Picture Association of America (MPAA) was planning to battle widespread DVD piracy in Russia on the only front that counts with consumers: pricing. In the report, Erin E. Arvedlund notes, Sony's "Columbia TriStar would price DVDs at no more than 299 rubles, or just over $10 . . . Warner Home Video has cut its DVD prices in Russia to the equivalent of $15."