If stepping off the plane into the Copenhagen airport is a little like stepping into the world's biggest IKEA store, then stepping out of the tiny airport in Karup, Denmark is a little like transporting to the farmlands of Nebraska. But my mission to the far west end of the Jutland peninsula, together with a number of other European and North American journalists, was not sightseeing, but information. Information about what Struer, Denmark manufacturer B&O is currently about, and how the activities in its several facilities are leading to interesting new products, and how those products are influenced by the thinking and research behind them.