Why pay $1,300 for a DVD player when you can get one for $100? You might as well ask, why fly first class when you can fly coach? Membership in the club of videophiles has its privileges. There will always be people who can afford to pay extra for tangible benefits, like top picture and sound quality, and intangible ones, like pride of ownership.

A new prerecorded video format is big news. It doesn’t come along every day. It’s been nine years since DVD was release, and it was 19 before that since LaserDisc. Enter HD DVD. Its higher transfer rate (35.5 mbps versus broadcast’s 19.4 mbps maximum) and advanced codecs (VC-1 and H.264) create a potential for audio and video quality to far exceeds broadcast HD, as well as containing a host of new features and capabilities. The first two models are the HD-A1 ($499) and HD-XA1 ($799). Both have the same performance; the step-up HD-XA model adds a better enclosure, a motorized door, RS-232, and a backlit remote.

Imagine what it would be like if shopping for a new car involved the same number of decisions we must make when buying a home theater system. First, we would pick an engine, then we'd need a chassis to mount it in, and, to top it off, we would hire a coach builder to design a body to our specifications. This is, in fact, the way people bought luxury cars prior to World War II, before the car companies came to recognize that advancing technology required them to think of the design as an integrated whole rather than as a hodgepodge grouping of discrete components.

My basement audio/video system is so last century. It's a mix-and-match collection of gear that's been retired as I've put together my real home theater system upstairs. The TV, a 30-inch analog CRT, circa 1988, doesn't even have a flat picture tube to its credit. The receiver maxes out at four-channel Dolby Pro Logic, and the speaker system is a mishmash of center and surround speakers (unmatched), with unshielded front speakers that deliver a killer image with stereo music but an unwelcome rainbow of colors when placed next to a video display. The DVD player is the only current-millennium piece in the stack, but not by much.

I must admit I, and I assume you, had never heard of this company before this review. The boss (Maureen Jenson) had been talking with them and had a review sample sent to our studio. I didn't find that part out until later. As far as I knew, this product quietly and unceremoniously just showed up. Its plain, unlabeled brown box was so nondescript that it lay unnoticed for several days. Had we not been clearing space to make room for the six RPTVs from the Face Off we had just finished (see our February 2005 issue), who knows how long it may have sat there. I opened the box to check out what it was, and my eye caught what your eye surely caught when you read the headline above: 1080p. As I investigated further, this DVD player only got cooler.

I admit it: I'm a recording junkie. For years, I recorded my favorite TV shows on VHS videotape, only to watch them gather dust in the garage. Now that I have a DVR and a DVD recorder, what use have I for those clanky, cranky cassettes? Actually, more than you might think; some of those cassettes have irreplaceable moments from my TV-watching past, moments I'd rather not lose as the tape disintegrates with age.

There are essentially two types of high-resolution audio: that which comes out of a high-end player and that which doesn't. Now, before I go on extolling the virtues of high-end players—and when I say high-end, I'm not talking about price alone—I should point out how impressed I am even by what inexpensive players can do with SACD and DVD-Audio. I've heard these formats sound good coming out of sub-$500 players, and that, to me, is one of the most telling indications that these formats are indeed living up to their promise of significantly higher-quality digital sound. But, as with CD, vinyl, or any other format that preceded SACD and DVD-Audio, they sound that much better through a top-shelf player. You can't say you've truly experienced a format until you've experienced it from a high-end system, and a true high-end system starts with a high-end player.