Product positioning in today's consumer world generally falls into three categories: budget, mid-tier, and premium. For example, BMW offers the 3-series, 5-series, and 7-series. All are nice automobiles, but with each step up in class, additional features and performance add value for the end user with a concomitant increase in price.

THX and 3D

Many tributaries feed the mighty Mississippi. South of the Twin Cities, the Minnesota River gushes in. In Wisconsin, it is joined by the St. Croix River, the Black River, the La Crosse River, the Root River, and the Wisconsin River. Then come the Rock, Iowa, Skunk, Des Moines, Illinois, Missouri, Ohio, Tennessee, Platte, Arkansas, Yazoo, and Atchafalaya rivers—all gliding in until the increasingly vast Mississippi ends its epic American journey at the Gulf of Mexico. I’m typing out all of this for two reasons. Contemplating the American landscape is an awe-inspiring pleasure—and pleasure is what I’m all about.

With Two Secret Sauces

When I compare the Onkyo TX-SR806 receiver with last year’s Onkyo crop, I see incremental but significant improvements. The most notable ones are licensed technologies from THX and Audyssey (more on them soon). But when I compare this product with the earliest A/V receivers (and in the process, look back on myself as I was then), I actually get dizzy.

Outlaw Audio and Aperion Audio both pursue the decidedly nonmainstream business model of selling quality surround gear directly to consumers over the Internet. Back when I worked for an Internet startup—don't fall asleep now, or I'll poke you with a stick—my now dead-as-a-doornail company caught a lot of flak for facilitating Internet sales of audio equipment. Isn't it unwise to buy something you haven't heard?

HDMI is a wonderful invention filled with promise. When utilized to its fullest, it can offer the best of both worlds: uncompressed audio and video signals and intelligent, two-way communication over a single cable. Manufacturers have long teased us with talk of complete home theater systems that you can set up using just two or three cables, but the reality has fallen far short of the promise. Most designers have used HDMI only as a top-grade video connector, paying little attention to its audio and communication abilities. Armed with the new HDMI 1.2a spec (the products here were designed and released before 1.3 was finalized), Panasonic is aiming for the ultimate in connection and control with their new EZ Sync HDAVI Control products.

The big trend is smallness. Flat is the new phat. Manufacturers who want space in your home compete most effectively by taking up less of it. And, in case you hadn't heard, less is more.

Too Much Functionality?

One step down from Pioneer’s flagship $7,000 SC-09TX A/V receiver, the SC-07 offers an equally dizzying feature set and plenty of ICEpower. It’s all packed into a far more compact, shelf-friendly package, and it sells at a steeply lower $2,200 price point. If you lusted after the SC-09TX (HT, November 2008) but were put off by the price, consider what the SC-07 offers for so much less.