Going Upscale With 3D

Unless you’re a regular reader and recall our review of the Lucidium NVU55FX5LS HDTV (Home Theater, April 2010), you may not have heard of NuVision. The company keeps a relatively low profile in an attempt to build a reputation as a connoisseur brand. It sells primarily through custom installation channels, and all of its products come with a two-year warranty and a two-day on-site, nationwide service program.

When you think of LCD TVs, NuVision is probably not the first name that comes to mind. Based in Scottsdale, Arizona, the company is aiming its Lucidium line at the custom-installation market with high-end displays at high-end prices. How does this 52-inch model measure up? Let's see...

This is an interesting time for display manufacturers. On the one hand, the HD and flat-panel revolutions have energized the market. People are truly excited to buy TVs again. On the other hand, competition is fierce. It seems like a new TV manufacturer pops up every day to capitalize on the flat-panel frenzy.

For a relatively new brand, Olevia has made a fast start. When I attended the launch of its new assembly plant in Ontario California recently, I was impressed by the efficiency of the operation, not to mention the gutsy move to open an assembly plant in the continental U.S. rather than, say, just across the border in Mexico. This says a lot about the confidence that Olevia, and its parent company Syntax-Brillian Corporation, has about its future.

It Keeps Getting Better

When I visited Panasonic in Japan in the fall of 2004, with a gaggle of other journalists, plasma was the dominant flat-panel technology. But it was still pricey. On that visit, Panasonic told us that its goal was to get plasma prices down to $100 per diagonal inch.

2D Performance
3D Performance
Features
Ergonomics
Value

Panasonic means plasma. Yes, the company now offers a line of LCD displays, but only in smaller sizes. If you want a 50-inch or larger Panasonic, it will be a plasma. And that's not a bad thing. The TC-P50ST30 is Panasonic's latest, budget-priced, 50-inch 3D model. Only a few short years ago, you couldn't touch this level of quality in a 2D-only flat panel for five times the price—or more.

2D Performance
3D Performance
Features
Ergonomics
Value

Deciding among Panasonic's range of 3D plasma sets can be more than a little intimidating. But it's a Sunday stroll through the park compared to choosing from the bewildering flood of 3D LCD flat panels that glut the market. And for buyers who want a bigger plasma, Panasonic's top-of-the-line VT30 range—including its smallest member, the 55-inch P55VT30 reviewed here—pushes the envelope in both performance and features.