Remember Warner's DVD2Blu program, which lets DVD owners trade in their old standard-def discs for brand-new high-def Blu-ray discs? Disney is going one better by offering factory-fresh BDs to DVD owners while allowing them to keep their old discs.

Disney's program is called UpgradeToBlu. Here's the deal: Pick your titles from the site, print and mail the form with DVD proof of purchase, and you'll get a coupon that'll take $8 off the purchase of the equivalent Blu-ray title.

The offer is good only to U.S. and Canadian residents (excluding Quebec). You can use the credit for a different edition if you like, so if you regretted not buying a title's Special Edition, regret no more. Only brick-and-mortar retailers can work with you on this. The coupons expire 30 days after you print them. Allow 8 to 10 weeks for delivery. All in-print Disney BD titles are eligible.

See the UpgradeToBlu FAQ.