You Downloaded It, You Bought It
Downloads for movie collectors—as opposed to renters—are finally happening in a big way. Warner-owned Movielink, until now just a download-rental service, now offers 300 titles for download-ownership from six major studios. CinemaNow offers another 75 titles worth of ownable bits from three studios. Pricing, unfortunately, is actually higher than Amazon disc purchases, but hey, it's a start. The coolest permutation—alas, for Brits only—is Download to Own from Universal Pictures and Lovefilm. For one price you get two downloads, one for a PC and one for a portable media player—plus a hard-copy disc—all for one admittedly stratospheric price. Even if none of these schemes appeals to you now, it's clear that movie downloads are now a viable option for library builders, and it's only a matter of time before they go high-def. Blu-what?
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