Early indications don't look promising for Circuit City's pay-per-view alternative as the DVD/Divx war begins to heat up in earnest. Recently, a neutral, informative introduction to Divx by Chris Stamper appeared on the ABC News website. Stamper's story included an opportunity for readers---who, presumably, had read the piece and were now reasonably well-informed about Divx---to vote on whether or not they would spend $449.99 for a Divx player.

Less than four years old, DirecTV announced last week that its subscriber base has hit the four-million mark, which puts it in one of every 25 TV households in the US. Other interesting statistics about DirecTV: 120 million pay-per-view movies and special-event purchases have been made; a total of approximately 200,000 hours of professional and collegiate sporting events have been broadcast; and a monthly churn rate of 1% has been maintained. (This is the percentage of subscribers who disconnect; DirecTV claims its churn rate is the lowest in the multichannel-video industry.)

Bill Murray, Joanne Whalley, Richard Wilson, Alfred Molina, Peter Gallagher. Directed by Jon Amiel. Aspect ratios: 1.85:1 (anamorphic), side one; pan&scan, side 2. Dolby Digital 5.1. 94 minutes. 1997. Warner Bros. 15626. Rated PG. $24.95.

As applied to Hollywood's profits and losses, creative writing could soon become a much more difficult craft. On September 18, a new set of strict accounting guidelines for film studios was taken under consideration by the Financial Accounting Standards Board, a movie-industry panel that establishes rules for accountants. The new standards are designed to bring Hollywood accounting more into line with standard business practices, or "to make the balance sheet tighter, more representationally faithful," as Standards Board project manager Frank Scheuerell puts it.