Divx is gone. Digital Video Express, the Circuit City subsidiary that launched the pay-per-view DVD format less than a year ago, announced on June 16 that it would cease operations. Blaming lack of support from film studios and retailers, Circuit City decided to bow out early rather than continue to fight a losing battle. "We regret that a lack of support from studios and other retailers will prohibit consumers from receiving the exceptional benefits of the Divx system," says W. Alan McCollough, president and chief operating officer of Circuit City Stores, Inc. A refund program for Divx buyers is underway, company officials stated.