Zune Hits Tomorrow
Microsoft's Zune goes on sale tomorrow. It may already be getting the attention of consumers, according a survey by ABI Research. Of 1725 teens and adults queried, most of those planning to buy a new music player in the next year would consider Zune. That includes 59 percent of non-iPod player owners and--shock!--58 percent of iPod owners. Only 15 percent of iPod owners said they were "not very likely" or "not at all likely" to choose Zune. "Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products," says analyst Steve Wilson. The press release does not mention Microsoft sponsorship though it admits that respondents were shown a photo and description of Zune before answering. In other Zune news, Microsoft is discontinuing its MSN Music Store in favor of the new Zune Marketplace (full-sized screen shot here. And in a surprise announcement, Microsoft announced it would pay a hardware royalty of more than a buck per player to the Universal Music Group—home of U2 and Jay-Z—in addition to a software royalty for every download. Zune has attracted mixed reviews in The New York Times (a free read if you register), The Wall Street Journal and a brief hands-on assessment in Wired News.
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