Will You Have Bach With That?
I was dozing through a commercial break in the 10 o'clock news when I heard something that woke me right up. It was the "Prelude No. 1 in C Major" from Book I of Bach's Well-Tempered Clavier, the Rosetta Stone of western music. The experience was akin to finding a fifty dollar bill in the street, which incidentally also happened to me recently. What advertiser would be brilliant enough to feed Johann Sebastian Bach to an unsuspecting TV audience? None other than McDonald's, promoting its Angus Third-Pounder. This über-burger can be purchased in three varieties: with lettuce and tomato, with bacon and cheese, or with Swiss and mushrooms. The ad--which I swear I've seen before, but with a less elevating soundtrack--shows an average guy who takes his first bite of a Third-Pounder and is so transported that he tries to push his chair back from the table, to savor the golden (-arched) moment, only to find the chair's bolted to the floor, so he settles for a sip from his giant drink. I'd have run out into the street and bought an Angus Third-Pounder immediately, just this once, were it not for the seeded bun. I don't eat whole sesame seeds. Anyway, there you have it, an odd alliance between the nation's most notorious gristle pusher and a composer who had a direct line to God. And I have no complaints about this. Far from it. Will wonders never cease.
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