Will Netflix Go Non-Postal?
Netflix is eyeing the movie-download market, according to Variety. Eric Besner, VP for original programming, told a movie- and TV-production conference in LA that a new service would download movies overnight into a proprietary set-top box. Pricing may be the same as existing subscription fees for hard copies by post. Though scrapping with Blockbuster to shore up its existing business, Netflix sees the writing on the wall (and the profits in the rack). Various services are already bidding to replace videodisc rental. One of them, Movielink, is reportedly up for sale. The 800-pound gorillas are Verizon and AT&T, whose set-top boxes may ultimately become ubiquitous for movie downloads and dozens of other uses—but only if they cut the right deals with Hollywood. If Netflix wants a piece of the movie-download pie, it'll have to move fast. Besner said the service may begin before year-end.
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