The third generation of HD DVD players is likely to break through the $399 list-price barrier, the second generation already having done so at the street-price level. List prices may even hit $299 a little farther down the road, according to a Toshiba executive quoted in PC World. Look for details at CES next week. Unless the Blu-ray camp matches the deal, HD DVD will continue to retain the advantage in price. Another breakthrough came last week in the first HD DVD hack. This could be bad news for HD DVD. While the format uses the same AACS content-security system as Blu-ray, Sony's format adds an additional layer of BD+.