Trufig is a new brand from the founders of Sonance. Its job is to make touchscreens, lightswitches, and other custom installable goodies practically disappear into the wall, as you can see in the pic -- old-style fixtures at right, disappearing ones at left. It was inspired by the after-the-fact design process that's been taking place when Sonance's architectural speakers come up against the wishes of architects and interior designers. The things being made to disappear are not actually Sonance or Trufig products but things like Crestron touchscreens and Lutron light fixtures. Starting at $300 for a single-gang fixture, Trufig is not cheap, but it will presumably find its way into the high-end custom install market.