Do you want to buy that hot title on Blu-ray or stream it? If your potion is Toy Story 3, you can get both in one purchase.

Just buy the title on Blu-ray or DVD and Disney will let you have, in addition to the disc, streaming rights on Walmart-owned Vudu. For the viewer who wants state-of-the-art video and audio quality, but won't say no to streaming when it's convenient, these twofers literally offer the best of both worlds.

As the people at Engadget point out, this isn't exactly a first. CinemaNow is doing something similar in partnership with Best Buy. So is Amazon.

Vudu is available for various network-connected TVs and Blu-ray players from LG, Mitsubishi, Samsung, Sanyo, Sharp, and Vizio. It also streams to PCs and Macs with Boxee's free media center software.

See Vudu blog.