Toshiba's big announcement was the introduction into the US market of its Cell TV, first seen in a "soft launch" last year. This flagship sits at the pinnacle of a new lineup that includes 10 series of LCD TVs, seven of which are LED illuminated. Thanks to the incredibly powerful Cell processor in its outboard box, the Cell TV has it all, including LED local dimming with 512 zones (five times as many as most current local dimmers), 3D capabilities (including real-time conversion of 2D to 3D) using active-shutter glasses, 480Hz refresh rate (actually 240Hz with backlight scanning), WirelessHD 60GHz (wireless HDMI) and 802.11n WiFi connectivity, VoIP video-phone capability, and Super Resolution+ and Net Resolution+ video processing, which upscale SD images and clean up low-res Web video, respectively.

Shown here is the Genesis model, which will be available in 55- and 65-inch sizes; the Illusion model will add a 46-inch size to those. No pricing or availability was announced, but you can bet this beauty won't be cheap!