Toshiba's press conference revealed many new models of LCD TVs—in fact, the company admitted that its product cycle is now closer to six months than one year in order to get new technology to market sooner and to remain cost-competitive for the key holiday selling season. Among the new sets in the upscale REGZA line is the XV series, which sports a "double-skin" cabinet with a cool 3D look and Pixel Pure 4G processing. Also new is Super Resolution Technology (SRT), which is said to upscale standard-def material to HD resolution far better than what is available in most TVs. Another new feature is AutoView, which dynamically adjusts all settings according to an ambient light sensor and detects film-based content.

At the top of the REGZA heap is the XV545 Cinema Series pictured here, which will offer ClearFrame 120Hz frame interpolation (or 5:5 pulldown if you prefer) and ColorBurst wide color gamut. The XV545 and the step-down XV535 series will both be available in 42-, 46-, and 52-inch sizes. Prices were not disclosed, but these models are slated to be available this month.