Panasonic's heart may be in plasma displays, but the company also launched a new line of LCD rear projection TVs at CES. There will be six models, three of them 1080p and three 720p. Each series will be available in 61-56-and 50-inch sizes. But the big news is that they all will use a new form of projection lamp, called LiFi, from LUXIM. This lamp is said to provide a much longer life than current UHP lamps, with a faster startup time and a wider color gamut that challenges the color available from the LED lamp-replacement that is just starting to show up in other RPTVs.