New York Philharmonic Goes to Bits
The New York Philharmonic will soon offer newly recorded live material for downloading. A three-year deal with Deutsche Grammophon will bring four concerts per year to download services including iTunes (probably) and others (possibly). To see the significance of this, go to iTunes now and search New York Philharmonic. Nearly everything that comes up is an old CD title with Leonard Bernstein. Classical music has always had a modest slice of the market for recorded music, but it's tougher today, even for major orchestras, when they have to compete with their own recorded past. So they're off in search of new business models. The move into online distribution is a logical next step for the New York Philharmonic, already selling CDs under its own label. The Milwaukee Symphony Orchestra launched its own MSO Classics label last year to sell downloads through iTunes, Rhapsody, Napster, and other services. At least one orchestra, the San Francisco Symphony, is also releasing its own multichannel SACDs.
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