I wonder how many of the smaller specialty manufacturers introducing new Blu-ray players, including McIntosh, Ayre, Anthem, Theta, and Krell (many of them very expensive), had a nasty shock when they realized their products will be incompatible with the new 3D Blu-ray format. With more limited resources they can't turn things around as quickly as the major CE companies; they've probably been developing these first players for years and now their potential market has been slashed. How many high-end customers will want 3D? No one knows for certain, but many such products end up in expensive custom install where all the newest bells and whistles are expected.