Krell is finally about to ship its Evolution 555 Blu-ray player ($15,000, November), and a rep was quick to point out that it's not a rebranded Oppo—it was designed and built from the ground up by Krell. It has most of the bells and whistles, including access to Hulu and Netflix, WiFi, UPnP (not DLNA), and an iPad control app; 3D will come in a firmware update next year. Processing is provided by Sigma Designs VXP, and if you connect it to a Krell pre/pro via HDMI, it will jump right to the disc menu, skipping all those pesky trailers and FBI warnings.