iPod U2 Breaks the Color Barrier
Red! Red! Red! Apple no longer sees the world in black & white. Aside from the newly reddened click wheel, the new iPod U2 Special Edition is business as usual. It is based on the 30GB iPod, fifth generation, and is the first iPod not to be offered in white. Clearly U2 will remain part of the iPod marketing program for some time to come and Bono can feed even more starving millions. Battery life is still 14 hours and the price is $329. In other news, 73 percent of college students surveyed by research firm Student Monitor said the iPod is "in," up from 59 percent last year, and surpassing beer at a mere 71 percent. Yes, the iPod is more popular than beer. Meanwhile, Apple has not only countersued Creative Labs but filed a second countersuit for good measure. Both companies allege patent infringements. And three more nations have taken up the aborted French proposal to make iTunes downloads interoperable with non-Apple devices: Norway, Sweden, and via the British Phonographic Institute, the United Kingdom. Apple is also feeling the heat from an anti-DRM group, Defective by Design.
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