The Best Premiere
The premiere issue of Best features Mark Cuban, owner of the Dallas Mavericks National Basketball Association (NBA) franchise and CEO of HDNet, a leading provider of HDTV satellite programming, on the cover. According to a recent Consumer Electronics Association survey, nine million households are likely to purchase HDTV products during the next 18 months, and another 30 million consumers consider themselves likely purchasers within the next three years.
Mick Fleetwood, drummer and founder of the rock supergroup Fleetwood Mac, serves as guest contributing editor for the launch issue, offering his picks for high-tech gadgets.
"Best magazine is that close friend, that trusted advisor who knows what's good in life and how to get it. For smart, successful, tech-aggressive consumers who want to 'have it all' - without burying themselves in exhaustive lab reports - Best is the essential guide to learning about and buying the best products the market has to offer," said Irwin Kornfeld, vice president and group publisher of Primedia's HT&P Group. "The magazine complements readers' purchasing research, both on the Web and in retail stores. Premiere issue cover subject Mark Cuban is a hero of the Best reader and Mick Fleetwood, music industry icon and one of the more tech-savvy celebrities, is an exemplar to those who want the 'best stuff in life.'"
Best's editorial and promotional partnership with BestStuff.com, a leading source of consumer information, will provide the magazine its roster of contributing editors—industry experts in their specific fields—and will help to promote the magazine. John Kelley, BestStuff.com's editor, servers as Best's editor-in-chief, and John Lentz, founder of BestStuff.com, is the magazine's publishing director.
"Best appears at a time when the technology and consumer electronics market is rebounding, and at a time when next-generation products are flooding store shelves," said John Lentz. "The buyers for these top-quality products are the same people who favor premium cars, travel extensively and exclusively, and want all the best tools for living."
"Best captures an elusive segment of the market: the sophisticated, affluent male shopper," said Dan Aks, chief operating officer of Primedia's Consumer Magazine Group. "Best is an umbrella for Primedia Home Technology & Photography Group's specialty audio, video and photography titles, and at the same time guides our readers in new directions."