The 24-hour channel launched Sunday, February 20 (just last weekend) at 6 p.m. Its debut offering was the 2011 Tim Hortons NHL Heritage Classic with the Montreal Canadiens squaring off against the Calgary Flames. Next up was a Kings of Leon concert. The channel plans to show concerts, sports, movies, and original programming.

Comcast is not quite new at 3D, having offered the Masters Golf Tournament in April of last year. That program has subsequently attracted more than a million 3D views-on-demand. Comcast also carries HBO 3D On Demand and a 3D VOD movie channel.

See press release.