“People have been conditioned to accept poor quality sound, and we are here to change that,” claims Dean Kurnell, President of ClarityOne Audio. (Actually, we at HT Mag are here to change that, but we appreciate the help...) The company’s PureSound processor is designed to eliminate the distortion in analog speakers caused by magnetic field build-up that “occurs in traditional crossovers where only a single wire coil is used.” The patented technology is supposed to provide the most direct route possible for the signal while minimizing distortion between input and output.

The company’s first products to feature the PureSound processor are a series of earbuds and over-the-ear headphones. The PureSound technology allows ClarityOne to use 8 ohm voice coils in their models. Most other manufacturers, according to ClarityOne, use voice coils with a much higher resistance - including some that are more than 32 ohms - in order to mask distortion. In addition to providing better sound, having a lower-resistance voice coil means the player driving the earbuds/headphones doesn’t have to work as hard so the batteries’ charge lasts longer.

Prices are expected to start at $109 MSRP.