Billy Mays, were he still with us, along with Andy Sullivan, the Slap Chop guy, and the rest of the TV pitchmen won't like this new outboard device from SRS Labs. Hook it up between your satellite or cable box and your TV or AVR, and it will use its processing magic called SRS TruVolume, to reduce the volume of those annoying commercial interruptions down to a more listenable level. The MyVolume Volume Leveling Adaptor is available now for $99.95. The analog audio version is $49.95. CHECK ONE OUT...I mean, check one out.