I have to tell you that I do think that 3-D is here to stay. For one reason, it's now a "feature" of TVs and not a selling focus. If the technology can become a commodity, I actually think that will improve its adoption. Much like BluRay, the more content that gets out there, the more it will help.
I don't think everything *benefits* from 3-D. Tron was great in 3D. UP, Avatar and others were really, really well done. So, I do hope that it's used selectively as part of the directorial artistry.
I think that if 3D loses its differentiation appeal--meaning it becomes too costly to produce and movies made in 3D start losing money, then I think that clearly we may see 3D start to become niche and not mainstream.
And that reiterates the point of cost. $50 for Samsung glasses is getting closer to the price point. No way, the mass market is going to pay $150x4 or $150x6 for proprietary glasses that now cost almost as much as the TV set. Glasses need to get to the $15-$35 price point and 3D TV needs to become a commodity feature and there need to be more BluRay titles in 3D out there and some programming that benefits.
If content, price, and execution can all come together, I think we might have something that becomes a nice part of the experience and not a gimmick. Oh, and I DO think its important that the trade magazines and web sites continue to talk about 3D and hopefully it gets to the point where its consistently talked about favorably, and for that to happen, content, price, and execution all need to fall in line.










