Excelling at being cheap.
One of the several local electronics stores within throwing distance from our studio is a chain called Fry's Electronics. It is a nerd's heaven, a kind of Best Buy, CompUSA, and a local computer repair shop all thrown in a Cuisinart. Every week, the much-heralded Fry's ad announces what loss leaders they will have on sale that week. This could be a $99 computer, a $20 hard drive, a $1,000 plasma, or really anything that they have only two of that they can sell quick and use to sucker people into coming to the store. Their regular sales can be pretty good, too. For example, this home-theater-in-a-box, complete with a subwoofer and a progressive-scan DVD player, was only $60. They also had an interlace-only model for $47, but I mean come on, this is a home-theater-in-a-box we're talking about here. Lets not be cheap.