I watched a lot of television growing up. But I was also a passionate reader. Okay, more often than not what I was reading was a Radio Shack catalog or the latest issue of the now-defunct Audio or High Fidelity. But sitting at least a dozen feet away from my parents' 21-inch console television with all the room lights on, it was easy to divide my attention between the book—er, magazine—and the latest episode of Gunsmoke.

When Pioneer first introduced its Kuro plasma TVs a couple of years ago, everyone was amazed at their deep blacks, stunning detail, and gorgeous colors. Those first Kuro models represented Pioneer's eighth generation of plasma TVs, including the 50-inch PRO-110FD from Pioneer's upscale Elite line. The current offerings are referred to as 9G and include the 50-inch Elite PRO-111FD, which exhibits even deeper blacks than the previous generation.

In the six short years since Vizio flat-panel TVs have been sold in the U.S., the company has risen to be ranked third in flat-panel sales (plasma and LCD combined) in the North American market. This tremendous and rapid success is due to the high value offered by these TVs—in particular, surprisingly good picture quality for surprisingly little money.

Many companies have gotten into the LCD TV game over the last few years, hoping to capitalize on the high demand for flat panels. But most are newcomers compared to Sharp, which was among the first to offer LCD TVs in Japan way back in 1988. Since then, Sharp has remained ahead of the curve in terms of manufacturing and environmental concerns, investing billions of dollars in new plants and processes.

Light Me Up, Dim Me Down

Last year, Samsung launched its first generation of LCD flat-panel sets with LED backlighting, the 81 Series. These sets were exciting in a number of ways. LEDs offer potentially superior color performance compared with conventional fluorescent backlights and also provide lower energy consumption.

Samsung's LN55A950 seems destined to generate controversy among the videophile community. Some will insist that it's the best-looking LCD TV on the market; others will say, well, otherwise. Both arguments are likely to revolve around the LED-backlighting technology that differentiates this high-end model from nearly all other currently available LCD TVs.