Per screen inch, this is the most expensive TV we've reviewed in years. The early 50-inch plasmas were certainly more expensive (and obviously smaller), but, in the era of higher yields and vicious competition, it's rare to see any company come out with a model that unabashedly eschews the price wars. An obvious comparison would be one of a Ferrari, and Sharp would indeed love that comparison. For the extra money, does this 57-inch offer greater performance compared with the Camrys of the LCD world? The better question would be, does it offer enough better performance to justify its substantial premium?

LCD is coming into its own as a home theater technology, priming itself to challenge plasma and DLP in the larger screen sizes. Until recently, technology and size limitations have caused us to approach LCD as a second-room technology, but you can't ignore the roar of the masses, who are buying more LCD TVs than ever before, especially in the 32- to 42-inch screen sizes.